August 22, 2022 Parallax Digital Studios


7 Reasons Why Your Company Needs Video Production Services


If you spend any amount of time online you know that almost everything you view is going to video format. 


Facebook and Instagram are perfect examples of this. 6 out of 10 people prefer to watch videos online rather than on television now. That’s a staggering statistic compared to just 5 years ago. 


How many Youtube videos have you watched, one leading into another and down a rabbit hole you go. 


This is where the market is now and video production is more important than ever for your business. Give us a few moments of your time and we will break the information down for you. 


  1. Video can increase engagement with your business
  2. Personalization with your business
  3. Video offers more detail of your product or brand
  4. Video can explain your process or give explanations
  5. Can be used to promote your business and accomplishments 
  6. Can raise retention numbers for your business
  7. Can increase sales and engagement  


  1. Increased engagement 


People want to watch videos, they understand more efficiently and some people don’t want to read a blog or long explanation when they can watch a video. Visual learning and understanding draws people to video those videos become engagements with your business and product, and those videos can then be shared across social media. 


  1. Personalization


 A video can show so much personality where words cannot. Brand awareness is increased by up to 52% when customers can engage with a video. They feel closer to the brand and who they are when they can see who you are. 


  1. Video offers more detail about your product


When you can see in real-time what a product or service looks like you want to engage with it, it becomes a real thing. 


  1. Video can explain your process or give explanations


When you can help your client understand what they will be getting and allow them detailed explanations that they can watch over and over they are again engaging. 


  1. Promote your business and accomplishments


Video can be shared and this means your company is being promoted across social media or with friends and family. 

Video is also a great way to list your accomplishments in a subtle way.


  1. Raising Retention numbers 


Customers will watch a majority of a video but will read less than half of an article on the same page. 

Video draws a customer’s attention, keeping them interacting with your page for up to 2 minutes longer. When they feel engaged they will explore the page longer. 


  1. Increase sales and engagement


Videos outperform other informational resources and makes new customers 85% more likely to buy your product or service. Video is instant gratification when it comes to seeing what you can have.


The majority of people research online products before they buy and this is because they want to see the product, how it works and what it will look like for me. 


Whether you’re starting small with video marketing done on your phone or you’re able to do full detailed production, you’re headed in the right direction. Video is the face of the future and now is the right time to get going. No marketing is too big or too small, what’s important is that you start. 


If you want to be the leader in your industry, keep existing customers and engage new customers in Newport Beach, Laguna Beach, Dana Point, San Clemente, Anaheim, Costa Mesa or Irvine contact us at Parallax Digital Studios, Orange County’s award-winning leader in video production, for a consultation with our creative team to see how we can help you and your business go to the next level. Call us at (949)467-4669 or email us at 


Find out more:

How Companies Are Growing Through Video Content

Do We Need A Brand Video?


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