YouTube is a powerful tool that businesses can use to reach a wide audience. And yet, many businesses are still hesitant to create a channel for fear of not knowing where to start or not having enough time to dedicate to it. Let’s put those fears to bed, shall we? Here are three reasons why your business should have a YouTube channel:1. You can reach a wider audience with video than with written content alone.
2. You can use YouTube to build relationships with customers and potential customers.
3. A YouTube channel can help you establish your brand identity and position yourself as an expert in your industry.

Reach a Wider Audience with Video
YouTube has more than 2 billion active users, which means there’s a good chance your target customer is one of them. A study by Global Web Index found that 74% of internet users aged 16-64 watch videos online every week, and 55% watch videos online every day. That’s a lot of eyeballs!

Social Media Video is also an effective way to capture attention in today’s short attention span world. The same study found that 82% of internet users say they’ve been persuaded to buy a product or service after watching a video about it. If you’re not using video as part of your marketing strategy, you’re missing out on an opportunity to reach more people with your message.