Over the last 5 years, Parallax Digital Studios has helped our luxury real estate clients sell over 1 Billion Dollars in luxury real estate. Our cinematic approach to showcasing some of the most expensive homes and properties in the country makes our broker and agent client’s jobs very simple. We have filmed luxury homes in every price range, from $1 Million to $150 Million, including the private residences of A-List celebrities and professional athletes.
Parallax Digital Studios specializes in creating cinematic real estate videos for your personal agent or broker website, multiple listing service (MLS) and social media platforms such as Facebook, Instagram, TikTok, LinkedIn, YouTube and Youtube Shorts. From indoor and outdoor home tours to expert tips and more, our cinematic videos can establish you as a leader in your farm or market, leading to an influx in buyer leads and closed sales. What are you waiting for?
Video marketing is an incredible asset for real estate agents, as it can be used to make a powerful impression that sets you apart from other agents. It provides visual content that helps prospective buyers get a sense of the space they are interested in, whether it’s a virtual tour, architectural details, or natural lighting. Through video marketing, you have the opportunity to create an emotional connection with potential clients and turn them into longtime customers. Furthermore, it helps demonstrate your professionalism, which builds trust and sets you apart from the competition. With more people spending time online now than ever before, video marketing is an effective way to reach potential buyers and highlight the properties you’re working with.
Benefits of Video Marketing for Real Estate
+ Real estate listings with video receive 403 percent more inquiries than listings without.+ Of all buyers and sellers, 85 percent want to work with an agent who uses video as part of their marketing efforts.
+ Eighty-six percent of homebuyers use video to research a particular community and 70 percent use it to tour the inside of homes.
+ Forty-four percent of homebuyers begin their search for a residence online, and video helps with SEO results and standing out on crowded search pages.
+ Thirty-nine percent of homebuyers used sites with embedded video during their home searches, and 56% of them felt it was “very useful.”
+ Links to pages with embedded video get 157% more organic search results than pages without video,
Reach Your Customers Digitally, Where They Spend Their Time.
In a world where online searching has grown exponentially, it’s essential to stay up to date with the latest browsing behaviors so you can appeal to the most prospects. Rather than going directly to local newspapers or magazines for listings in their neighborhoods, more and more people are shopping for options on search engines like Google, social media outlets like Facebook and Instagram, and recommended agency websites. This means that if you want to reach potential buyers now, you have to be creating video content. Not only is this the most engaged-with type of material out there, it is also far more likely to be surfaced in feeds and result pages thanks to algorithms prioritizing video above all else. If your competition is churning out videos but you aren’t – you are already at a major disadvantage when it comes to curating a digital audience.
Video footage of a property listing is the next best thing to actually visiting the property. It truly allows potential buyers to understand exactly how amazing it is and what features and decorative pieces can be seen up close. With video, you don’t have to worry about keeping the property in pristine condition or updating photographs as furniture gets rearranged or living spaces are improved – all of that can be taken care of with a simple video shoot and no further effort required. In addition to being convenient, the video also allows potential buyers who may not be able to visit the home in person to get a true feel of the property without compromising on their decision – something that text descriptions and photographs simply can’t offer.