Research & Development
Before we begin any project, we always start with a business discovery session where we’ll learn more about who you are and what you’re trying to accomplish using promotional video. We want to have a solid understanding of your business, the value it provides, and who your target customers and viewers are.
Now that we know what drives your business, we need to start thinking about how we’re going to tell your story and what’s the best way to visually communicate your message on-camera and on-brand. We research and plan for every detail of your promotional project with precision and care. From crafting a video strategy to creative concepts to scriptwriting and more, our discovery and pre-production process accounts for everything you need now and might need in the future.
With everything planned and gathered, we’re ready to shoot! Parallaxs’ award-winning video production team and state-of-the-art equipment make the production run like clockwork. We’d say our process is simple, but it’s taken years to perfect. This is the fun part, actually bringing our combined visions for your brand to life in a new, creative and engaging way.
All of the hard work finally comes to life in post-production. With our master editors and cutting-edge tools, we add the finishing touches to your project and prep for deilvery. We account for a wide variety of elements including color correction, graphics packages, sound engineering, animation, voiceovers, and more, ensuring your final content is nothing short of stunning.