YouTube is a powerful tool that businesses can use to reach a wide audience. And yet, many businesses are still hesitant to create a channel for fear of not knowing where to start or not having enough time to dedicate to it.
Let’s put those fears to bed, shall we? Here are three reasons why your business should have a YouTube channel:
1. You can reach a wider audience with video than with written content alone.
2. You can use YouTube to build relationships with customers and potential customers.
3. A YouTube channel can help you establish your brand and position yourself as an expert in your industry.
Still not convinced? Keep reading to learn more about each of these benefits in detail.
Reach a Wider Audience with Video
YouTube has more than 2 billion active users, which means there’s a good chance your target customer is one of them. A study by Global Web Index found that 74% of internet users aged 16-64 watch videos online every week, and 55% watch videos online every day. That’s a lot of eyeballs!
Video is also an effective way to capture attention in today’s short attention span world. The same study found that 82% of internet users say they’ve been persuaded to buy a product or service after watching a video about it. If you’re not using video as part of your marketing strategy, you’re missing out on an opportunity to reach more people with your message.
Use YouTube to Build Relationships
A YouTube channel isn’t just about sell, sell, selling—although incenting conversions is certainly one important goal. It’s also about building relationships with customers and potential customers by providing value-packed content that educates, entertains, and even inspires.
About two-thirds of consumers say that watching a branded video makes them more confident in the purchase they are considering (thus the importance of creating high-quality videos!). But beyond that, branded videos also give viewers a positive impression of the company (62%) and make them more likely to seek out additional information about the product or service (52%). In other words, when done right, branded videos have the power to turn one-time viewers into lifelong fans.
Position Yourself as an Expert
Finally, having a strong presence on YouTube can help you establish your brand and position yourself as an expert in your industry—even if you’re just getting started. If you consistently create high-quality content that provides value to viewers, they will begin to see you as a trusted resource for information related to your niche. They’ll also be more likely to turn to you when they’re ready to make a purchase or take action on whatever it is you’re trying to sell because they know they can trust you to provide accurate information.
There’s no denying it: YouTube is one powerful platform—and yet many businesses still haven’t jumped on the bandwagon. If you fall into that category, we hope this article has inspired you to change that! Creating and maintaining a channel takes effort, but it’s well worth it when you consider all the benefits: from increasing leads and sales to building relationships with customers and establishing your brand as an industry expert. So what are you waiting for? It’s time to get started!
At Parallax Digital Studios, we have helped our clients gain over 5 Billion YouTube views. We know the YouTube platform, how to structure your channel and what type of content converts on the platform. Contact us today to learn how we can help you and your business start making YouTube a very profitable source of revenue for your business or brand.
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