Why Video is Important for Businesses
There are several reasons why businesses should use video content as part of their marketing strategy. For starters, videos are highly shareable, which means they have the potential to reach a wide audience quickly. What’s more, studies have shown that people are more likely to remember information when it’s presented in a video format as opposed to text.
But what about ROI? Can businesses really make money by investing in video content? The answer is a resounding yes—but it’s not always as simple as slapping together a quick explainer video and calling it a day. Here’s a look at three ways businesses can use video production to increase revenue and drive conversions.
In addition, videos give businesses the opportunity to show rather than tell. They provide a way to showcase products or services in action and highlight customer testimonials in a way that is both engaging and believable. As a result, videos can be extremely effective in swaying potential customers toward making a purchase.
If you want your videos to be effective, you need to invest in quality. This means working with a professional video production company like Parallax Digital Studios that can help you develop a concept and execute it in a way that accurately reflects your brand. It also means being willing to spend the time and money necessary to produce high-quality videos that will resonate with your target audience.
The good news is that quality doesn’t have to come at a premium price tag; there are plenty of cost-effective ways to produce quality video content. For example, you can work with us here at Parallax Digital Studios which specializes in cost-effective marketing videos or leverage user-generated content to create authentic, relatable videos on a tight budget.
Use Video to Drive conversions
Once you’ve invested in quality video content, it’s time to put that content to work! There are a number of ways you can use video to drive conversions, including:
• Using video on landing pages: Adding an explainer video or product demo to your landing page can increase conversion rates by 80%.
• Including video in email marketing campaigns: Including an email captioned “video” can increase click-through rates by 300%.
• Creating social media ads: Social media platforms like Facebook, Instagram, and Snapchat all support native video advertising, which can be highly effective in driving conversions from social media users.
While there’s no doubt that video is an important part of any business’s marketing strategy, it’s important to create quality content that resonates with your target audience. Only then will you be able to use video content to drive results and achieve your business goals. We would love to talk with you about your business and brand and show you how Parallax Digital Studios can create content for your that engages your current clients, drives awareness and converts new business. Call/Text 949-467-4669 or Email us today to get the ball rolling.
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