You’ve probably heard that you should be using video for your business. But what’s the big deal? Surely a few blog posts and some well-chosen photos are enough to promote your business online, right? Well, not quite. In this blog post, we’ll explore the reasons why businesses should be using video and how video can help your business reach a wider audience.
Videos are more engaging than other forms of content
It’s no secret that people love watching videos. In fact, according to Cisco, by 2021, 82% of all internet traffic will be video. That’s up from 73% in 2016! So, what does this mean for businesses? It means that if you want people to pay attention to your content, you need to start making videos. Videos are more engaging than other forms of content, which means people are more likely to watch a video all the way through than they are to read a blog post or article.
Videos build trust and credibility
When you’re scrolling through your Facebook feed, you’re more likely to stop and watch a video from a brand that you trust than an ad from a brand that you don’t know. That’s because videos build trust and credibility. People are more likely to buy from a brand that they feel they can trust, and videos are a great way to build that trust. When you make videos, you have the opportunity to show your audience who you are as a person or as a business. This helps people feel like they know you, which in turn makes them more likely to do business with you.
Videos help you reach a wider audience
If you want to reach a wider audience with your content, then you need to start making videos. That’s because videos are often easier to share than other types of content. When someone watches a video that they like, they’re more likely to share it with their friends or followers than they are to share a blog post or article. And the more people who see your content, the more likely it is that someone will do business with you.
In conclusion, there are many reasons why businesses should be using video. Videos are more engaging than other forms of content, they build trust and credibility, and they help businesses reach a wider audience. So what are you waiting for? Call Parallax Digital Studios in Orange County at 949-467-4669 to get started making videos today!