September 1, 2022 Parallax Digital Studios

How To Use TikTok To Grow Your Business

No, TikTok isn't just for kids, it's for businesses too

How To Use TikTok To Grow Your Business

If you haven’t heard of the social media platform you may be living under a rock, we mean that respectfully! You are also missing a valuable opportunity to grow your business. 

TikTok has taken over the social media market for advertising and viewership. TikTok is the new Facebook and Gen Z would like to prove it to you. More time is now being spent on Tik Tok than even YouTube!

The app used to be thought of as fun but nothing to take seriously, but the numbers are proving otherwise. There is an 18% engagement rate with the app compared to a little over 3% with Instagram. They are watching, they are engaged and they are buying, and subscribing with the products and services offered on the platform. 

Long-time users have already seen a huge uptick in ads on their FYP and they don’t mind them. 

Instagram tends to feel weighted now with a bit of bad astigmatism associated with the platform and mental health issues that follow. TikTok is fun and light and takes you to another place but hits home at the same time. It feels personal and personal is engaging. 

The difference is that ads are just you making Tik Toks, not shameless marketing, it’s just you and your brand or idea living life and sharing that moment with the world. 

The platform is easy to maneuver and follow the current trends, it’s so easy because the algorithm sees what you engage with and gives you more of that. All you have to do is use a current or popular song, create real and honest Tik Toks and the algorithm will do the rest. It’s a lot about the music and the first few seconds of engagement. Perfect the clickbait and they will stay to watch!

There are so many popular already established Tik Tokers and getting aligned with one of the influencers for collaboration is a great way to get established quickly. Content creators often tag each other and collaborate for promotions or just for fun. The more laid back the message the more people want to engage, they develop a connection and want to see where your story goes. Personable is the keyword.

Have others make Tik Toks about what you or your company has done for them, how they work with you as well. This is a great way for others to get to know you through others and their perspectives. 

TikTok is the way to go now and you don’t want to sleep on this platform. With higher engagement numbers now they are set to go so many directions from live shopping to live classes, etc. 

Create an account, engage, and interact. You can thank us later!

Contact Parallax Digital Studios today to learn how we can help you and your business take advantage of Tik Tok by create engaging and converting video content. Call or text us in Orange County at 949-467-4669, send us an email at or DM us on social media @parallaxdigitalstudios